Content Writing for Healthcare Marketing: The Why’s And How’s

Summary – How should content writing for healthcare deliver value with easy to understand language and engrossing content? Read this blog and find out.

Reading time – 4 mins

Who is it for – digital marketing agencies serving the healthcare industry, healthcare business owners, content writing agencies serving the healthcare industry


The healthcare sector is undergoing a massive transformation. From treatment procedures to medical technologies, there has been a lot of change in the medical world. Leading hospitals and medical facilities are trying their best to offer exceptional services and treatments to patients. Whether it’s general care or intensive care units, innovations have brought about massive changes.

Continue reading

Content Marketing Vs. Advertising: Who’s The Big Winner?

Summary – If you are a brand owner you would be contemplating which medium you need to take for online promotion of your brand. Explore why content marketing is emerging above advertising as a revenue driver

Reading time – 4 mins

Who is it for – Brand owners looking to do online promotion, digital marketing agencies


The world of marketing, branding and advertising has evolved significantly in the recent years. With the rapid proliferation of digital and mobile, marketing has undergone a metamorphosis. Traditional modes aren’t prevalent anymore, and every business organization is warming up to the concept of content marketing.

Continue reading

Interactive Content – The Poster Boy of Digital Marketing In 2017

Summary – Explore the world of interactive content. Take a look at how it can be developed and how it takes user engagement to an altogether new level.

Reading time – 5 mins

Who is it for – Web developers, digital marketers, content writers


A lot has been said, done, and heard about the importance of content and its significance in digital marketing. Engaging copies are more than groups of words. They create a comprehensive and crystal clear picture of an idea or concept, thus helping you take your thoughts across sectors and people. Today, however, a brand utilizing interactive content is engaging far better than with static content. Think survey forms, calculators, or any microsite where the site visitor will key in some detail and will get some results or answers. This is interactive content.

Continue reading

Copywriting and the ‘Rule of Three’

Summary – Take an in-depth look into the rule of three when developing creative content, ad copy, or sales persuasive copywriting

Reading time – 4 mins

Who is it for – Creative content writing agencies, copywriting agencies, and media and advertising agencies


If you can recall some of the most popular stories, fairy tales, and moral fables prevalent in your childhood, you will surely come across a highly interesting fact. From the ‘Three Little Bears’ and ‘The Three Musketeers’ to ‘Three Little Kittens’ and ‘Three Little Pigs,’ the number ‘three’ has an inevitable presence in all these stories.

Continue reading

How To Generate Passive Income From Content

Summary – Additional revenue is from your site content need not be a windfall. With proven strategies, you too can generate passive income for your content

Reading time – 4 mins

Who is it for – Bloggers, Internet marketing companies, Companies running their own blogs.


Yes, it is possible to receive passive income from content. However for this, you need to devise special monetization strategies. Please note that this blog doesn’t emphasize on the traditional ‘paid models.’ Marketers need to think out of the box to generate passive revenues online.

Continue reading