Blogging is a hot topic right now and everyone loves it. Blog content not only provides information to the reader but creates an incredible channel for brands to engage better with their potential customers online and thus obtain new revenue streams. It is no wonder that 86% of B2B companies use blogging as a lead generation tool.
The outcome of so much blog content developed by professional content writers? Readers get an impression of industry authority from companies that blog. This in turn, raises the industry authority of the blog and thus enables in higher likelihood of conversion. Don’t believe us? Then check out this stat – companies that blog get 97% more inbound links that companies that don’t, this is the power of blogging.
Now if you are a blogger and love to do your work keeping every minute detail in mind, then here are 10 tips for you:
Sharpen your blog content:
Every detail you put into your blog should be crisp and information packed. Always remember quality before quantity. Make the blog content appealing by including statistics, figures, fun facts and trivia wherever necessary. This way the reader will not get bored and will be hooked to your content.
Try some mind training exercises:
Before you sit down to write, try some brain exercises. This will help warm up your mind before writing and will ensure you write and think better. If you don’t want to do all that, you can try reading a few articles. It need not be related to the one you plan on writing but it will help you prepare your mind.
Keep your audience in mind:
As a blogger, your articles will be read by people who share the same interest. Make your blogs for informative for them so that they keep reading your blog content over and over again. Once you have won their hearts, it won’t take them time to recommend your work to friends’ family and colleagues.
Rearrange your work:
It is very important to categorize your work. This will include making the titles more appealing, breaking them down into more paragraphs, converting paragraphs into bullet points etc. You can even break down one large blog into a series of blogs, thus making it more engaging.
Another very important point to keep in mind is asking yourself questions about the blog content you just wrote. Questions like is this information enough? Will it solve all the reader’s questions? Did I provide enough of data in there? Did I hype a certain topic up just because I like it? Asking yourself these questions will help improve the quality of your work as well as provide detailed information for your audience.
Play with your words:
Adding a little sparkle and finesse to your work will never harm. Make sure your word choice is not monotonous and repetitive. If you add a little oomph factor to your work, it will surprise your readers. Fine tune your work and make it unique and one of a kind. Find different ways to bring your ideas to life.
Always accept change:
What you may find appealing, your boss may not. When it comes to blog writing, everyone has different viewpoints on everything. Maybe your boss may not like your work and may add changes to a blog you thought was perfect. Do not let that bring you down. Look at it with an open mind and respect his opinions too.
Revise your work:
After completing the blog, manually proofread it to ensure there are no mistakes because usually, you may tend to miss the minute errors in it like word choice or sentence formation. Doing this will ensure your blog is perfect for your audience.
Change your perspective:
Go through your blog with the mind of a reader. Looking at your blog from a reader’s point of view often helps you in finding statements that may offend your readers.
Research the data you have used:
If you are using stats and numbers make sure they are verified from a reliable source or else it makes no sense in providing this information on the blog. This often happens when you take data only from one source blindly without cross-checking its authenticity. So double check the information before putting your blog out for readers to view it.
These were 10 important steps for a finicky blogger which if implemented, will help him put his best work out there for his audience to enjoy.