Business Blogs – Make it Your Customer Acquisition Mantra

Business Blog Writing

In-bound marketing has gained significant traction over the last 3-4 years. This growth is mainly fuelled by quality content. One form of engaging with customers through content is by developing business blogs. Business websites usually have a dedicated blog page that aims to drive customer engagement through helpful content that seeks to resolve a particular need or answer a query. In the process they help readers move closer to sales closure and generate revenue. It is no surprise that more than 40% US companies using blogs as one of their marketing measures, given the kind of impact it has on bringing your customers closer to your business. Continue reading