Thanks to its reputation as the largest and most reliable digital encyclopedia in the world, Wikipedia has emerged as a highly effective marketing tool for content marketers. Whether it is for information or SEO, the site continues to serve as one of the best resources for garnering visibility through content marketing and content writing.
However, marketers and content writing companies often face issues while doing backlinks on Wikipedia. Content marketers need to understand that it’s not just enough to add external links to relevant contents. There are quite a few factors worth noting, and one wrong move can lead to severe outcomes.