How to Create Engaging E-commerce Product Description

Summary: E-commerce shopping will not yield results till it is supported by apt and engaging product descriptions. Know more about the challenges of not having great e-commerce product descriptions, and how these challenges can be addressed  

Reading duration: 5 mins

Who is it for: Online retailers, e-commerce business owner, e-commerce website development agencies.

These days we see lot of e-commerce shopping sites emerging to make shopping a smooth experience. The proliferation of e-commerce has been phenomenal across the globe. While global shipments are expected to surpass a whopping $3.2 trillion of B2C e-commerce, India too is doing very well in terms of growth. Online retail has grown by 57% in a matter of just two years from 2014.

The key reasons for this sustained growth story is the phenomenal user experience online retail provides to shoppers. However this also means an overcrowded marketplace trying to get a bigger slice of the online commerce revenues pie. Hence there is high competition in online space to sustain in the e-commerce industry.

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How to Get Started with Outsourcing your Content Writing

Summary: This blog takes a look at the very next step after you have decided to outsource content writing. It covers internal content strategy and right kind of briefing to make the outsourcing exercise successful

Reading duration: 5 mins

Who is it for: Online Marketers, CEOs, Digital Media Agencies

Today’s digital ecosystem and the reach of internet across the world has led to several specialized services to come up for achieving specific KRAs. Be it social media marketing, SEO, or content writing, these industries exist for a specific need.

Challenges of an in-house content team

If we talk about content writing, many businesses would invest in keeping an in-house team. However the challenges in this operational model are immediately visible.

  • The talent sourcing, hiring, and retention process is a massive HR drain
  • The QA process needs to be built from scratch and many a time it will be on a trial-and-error basis, which can prove to be a costly option for startups and SMEs.
  • The responsibility of workflow efficiency and continuous process improvement too needs the attention of senior leadership
  • What happens when there is an influx of volume bigger than your internal capacity?


Imagine if all these valuable resources’ time and efforts (senior leadership, HR) were suddenly freed up to focus on core business strategies and growth options?

This is the biggest USP of outsourcing your content writing needs.

By outsourcing your content writing needs, you ensure that you continue getting the same high quality work, but at a fraction of the cost

Statistics show that 76% of the companies will increasingly focus on content marketing. This means that there will be renewed focus on content writing. As the focus on content creation intensifies, it will be difficult to keep the increased volume in-house. This calls for getting the right partner in content writing services to align to your performance and quality expectations.

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Here’s What You Need To Know About Snackable Content

Summary: If social media is a significant revenue driver for your business, then you definitely have to explore the world of snackable content. Check out some great tools and examples of snackable content in action.

Reading duration: 5 mins

Who is it for: Social media marketers, online marketers, and web designers

“Google loves long and in-depth content pieces,” say most content marketers, including Neil Patel.

But if that’s the case, then how come Twitter enjoys more than 100 million unique visitors every month with its 140 character limit?

What about other content platforms like Pinterest, Vine, and Instagram, which are more focused towards graphical content than written text, but still manage to get millions of visitors every single day?

The answer is the emerging popularity of snackable content.

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How Content Publishers will be Affected by Google AMP

Summary: With the rise of Google AMP, developers and content publishers have to make slight changes to their work so that they aren’t affected. Here’s what they need to know.
Reading duration: 5 mins
Who is it for: Content marketers, online marketers, content writers, and webmasters

Ever since the Google AMP (Accelerated Mobile Pages) project was launched, publishers from all around the globe have been talking about it. While many of them have already given it a try, some are still unsure what AMP is all about and how does it affect their websites. If you are one such site owner with limited information about AMP and its benefits, then this blog is just for you.

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