In today’s ever-evolving hyper-connected and a competitive market, it’s vital for a business to be able to connect with its target audience online with its primary objective, products and services or any sort of promotions. This is where Search Engine Optimization (SEO) blended with content writing play an important role.
How content writing and SEO are related?
Experts agree that effective content marketing is the key to modern SEO. It is equally true that content without an SEO strategy will not be able to survive in a digital marketplace. Content writing companies state that Content requires SEO to stand apart amidst all the mediocre blog posts that are responsible for clogging up the internet quite often, and Google clearly states that one of the most significant factors for organic search is some “good content.”
But what does this mean? Not any category of content, for sure. Unfortunately, search engines do not categorize or hand-over a note of checklists for “high quality content.” Besides these behavior-based markers for top-notch content, search engines actively scrutinize the content to filter signals of quality within the text itself.
The role of content writing in impacting SEO
Undeniably, for any post to be completely SEO-friendly – content is solely of the essence. An agency dealing in content writing in India will know that creating a super SEO-friendly post will not perform on the engagement outcomes, if your content isn’t appealing and tainted with improper language in the most possible complex way.
In order to have a fighting chance amongst other competitors, you need to ensure investing a lot of time to review what you write and that it deserves to be thoroughly enjoyed by your readers and not just be shallowly scanned.
Content is responsible for narrating the search engines what your website is all about. Search engines are highly capable of many things, but at the same time, they are not all knowing. They heavily rely on keywords and texts in order to interpret the connotation of a webpage.
That means, without content there’ll be nothing for a search engine to crawl and your website won’t be reflected in search results for the keywords that are relevant to your brand if the needed content isn’t available. The logic here remains the same – if someone likes a piece of content, it’s usually due to its high quality. Search engines make use of these social signals while assessing the quality, so developing quality content from Content writing companies is a prime element of a successful SEO equation.
Ways to apply a Growth Mindset to your content writing
Too many marketers spend their time in waiting till the end of content creation to finally introduce SEO as their promotional tool. However, an effective content marketing strategy needs to start with keywords and user-centric research.
Once the content writing services providers know what queries the target audience is using to discover businesses like their end client, they can accordingly design a content strategy that specifically answers their queries and guides them to move through the funnel.
Here are some proven ways to apply growth mindset to the content and extend the value your business receives from content writing
Designing quality and relevant SEO content
If your users are engaged, they consume more content, eventually interact with it and spend more time on it. From designing a systematic structure to the details of the layout, ensure these success drivers of designing good content.
For this, content writing services providers in India keep target audience in mind. The reason for this simple -You write for your audience so search engines can also comprehend, and not the other way around.
It makes sense to post an exceptional piece of quality content in contrast to producing ten articles that are not up to the mark. Content freshness happens to be an important SEO ranking factor. If you don’t produce fresh SEO content, there’s a likelihood of your competitors to outpace you. Publishing fresh content from time to time can help improving your site’s chances of ranking on the top for these relevant queries.
Create error-free content
Professional content writing services providers in India agree that there’s nothing more unsettling than creating content that’s filled with errors. One of the ways to avoid investing too much time into it is by hiring a proofreader rather than editing it on your own.
Error-free content counts as a big credibility criteria. Besides this, linking to other authorities and citing sources is a great technique to demonstrate to search engines that you are aware of your target audience.
Constantly Monitoring your website to track the SEO progress
Content is no longer about just the keywords or links and anchor texts you have on your page. You also need to take into consideration the relevance, quality, and context of your website’s content.
You need to have a realistic view at the number of images or other types of media you have integrated to make your content more interesting. One of the ways to track how search engines have evaluated your content is by analyzing the traffic on your website and how well your site’s content is being acknowledged on social media in comparison to your competitors.
To sign off
Achieving effective SEO is not possible without good content to fuel your efforts. Content is responsible for guiding the search engines on how to interpret your site, and this is what attracts the users to engage with your brand when it appears in the search results.
If you are working towards designing a content marketing strategy that did not start with enough SEO research, go back to starting from scratch and factor in good quality content writing services into the equation. There’s a larger picture at stake – the responses, user interaction, their needs and finally, user satisfaction with the content, thus driving better outcomes of the end client.