If you are in a trade show or a networking event, what is it that will help them recollect your brand value proposition? While digital content may or may not be remembered a stunning visual aid like a brochure can assist in favorable brand recall value long after the event is over. Businesses use catchy copy and phenomenal graphics to create maximum impact within the limited real estate of a tri-fold or a bi-fold brochure.
For those willing to invest in brochure content and design, a well-crafted brochure provide a world of business advantages:
1 – Wider coverage in distribution
Be it as a sales giveaway or promotional kit, a strategically placed brochure can be a great head-turner. At your trade show booth, it helps provide a quick high-level information to attract customers. Place brochures on the reception table and see potential customers and leads take it with them.
HINT – When distributing brochures, you can give away gifts like t-shirts and bags to cement your brand visibility with the trade show participants.
2 – A brochure elevates trust
Readers are prompted to read the brochure content thanks to its concise format. You can put forth your business proposition and product/ services description in just a few words with the help of catchy crisp copywriting.
HINT – Make sure to use the same color theme that is present with your corporate color theme. The consistency will resonate better with prospects who are exposed to other marketing collaterals.
Read More – Why Brochures Matter in Marketing?
3 – A brochure delivers knockout impact at low cost
What channels are available to startups and small businesses who want to create a great impact but don’t want to spend a lot of dollars doing so? Just a few of them. Of these, brochures are proven to create phenomenal impact at cost-effective prices. Mass-printing the brochures can elevate the brand outreach and capture bigger share of eyeballs of your target market.
HINT – Make sure to print out a batch of 1000 or so brochures. The cost efficacy will justify printing and distribution of brochures at various events, trade shows, and conferences.
4 – Conveys tons of information
For those who think the small space will not hold adequate information, a brochure is a wonderful anomaly. Everything from product description and corporate values, to contact information and pricing is easily accommodated in a brochure.
HINT – Hire a professional content writing and branding company that can be relied on to create riveting copy and stunning graphic designs
5 – Establishes business authority
Clients expect serious investment in efforts to engage in a fruitful business relationships with them. While a business card offers some credibility, a brochure goes an extra mile. It depicts that you are a serious business willing to invest in your clients.
HINT – Print on a good quality paper to enhance the business authority your brochure portrays for your business.
These benefits showcase why brochures have emerged as a valuable weapon in modern day digital marketing strategies. With a reliable agency, brochure content writing and design can help the prospect make an informed purchasing decision – whether offline or online.