Summary – A brochure is an important marketing asset with its powerful persuasive potential. Here’s why a brochure should be a key weapon in your marketing arsenal.
Reading Time – 5-6 mins
Who is it for – Branding agencies, Digital marketing agencies, print marketing companies, business owners looking for new leads.
There’s a reason why salespersons hand out brochures that often comes in trifold or booklets. Among the many purposes it serves, the primary reason is that this little piece of paper is the face and salesperson of your business. A brochure with a subtle sales persuasive content is a good bet to enable conversions among total strangers. A brochure opens up a communication channel between prospects and your brand.
Here’s why startups to enterprises choose to do place their trust on brochures with alluring content to strike up engagement with your target audience.
1 – A Brochure is Multi-purpose
Brochures are simply the most multi-purpose marketing collateral used by businesses. It could either be about your overall business ventures or about a certain product that you’re trying to push. Brochures are often used in crowded retail shops to inform the customers about a product. In banks, brochures of latest financial products and services are placed in the lobby or at the waiting area for potential customers to be informed about what’s new. Salespersons hand out brochures to potential leads and business associates at trade shows, promotional events, etc.
2 – A Brochure is a Great Promotional Kit Supplement
Brochures are a great addition to promotional kits and giveaways. If you’re a seller on an e-commerce website, including a brochure in the delivery package not only gives the customer more information about the product but also let the customer know more about your business. Many electronic manufacturers like HP, Lenovo, etc give away carry bags for their products as promotion and include the company’s brochures with such items to improve the reach of their business. This also helps in generating potential leads for your other products.
3 – A Brochure Gives the Right Amount of Details
Whether you want the customer to know more about your business packages or give out in-depth details about a certain product, brochures serve the purpose just fine. When you’re launching a new product or service into the market, you might have to rely on advertisements. But ads have their limitations as revealing too much information is not always favorable for the business. However, creating leads through ads and handing out printed brochures or sending e-brochures containing detailed information to a hot lead is the right strategy to get your business moving.
4 – A Brochure is Economical yet Impactful
Brochures are always favored over other marketing methods, especially by small-scale business, due to their economical aspect. Traditional marketing methods like TV or newspaper ads may cost dear and you can not always count on your ads to reach your target audience. Mass-printing brochures reduce the total cost and handing out those printed brochures or emailing the e-brochures will always get the attention of your target audience. Also, you need not worry about it reaching the right customer. The advantage of cost-effectiveness that brochures have over expensive marketing methods makes them an ideal marketing option for small or large businesses.
5 – A Brochure Improves Brand Awareness
A brochure not only provides in-depth information about your business but also improves brand awareness. Right from the style of language used in the brochure, to your logo and other graphical illustrations define your brand attitude. A brochure that throws around funky colors and words should be aimed at the youth rather than 60 something CEOs. The right brochure that goes well with the product or service you’re providing will strike a chord with your target audience, creating an interest in your business.
6 – Show-off achievements
Technically, brochures can contain any kind of information that you want the customer to know. However, listing the achievements of your business in the brochure can help you establish credibility with the customer. It’s also important to list out achievements that are meaningful to the customer.
To sign off
Brochures are flexible and serve a plethora of purposes owing to which, they’re one of the most popular marketing collaterals used by businesses. However, it’s important to keep in mind that what makes a brochure great, is the content it offers to the customer in the form of helpful information.