In-bound marketing has gained significant traction over the last 3-4 years. This growth is mainly fuelled by quality content. One form of engaging with customers through content is by developing business blogs. Business websites usually have a dedicated blog page that aims to drive customer engagement through helpful content that seeks to resolve a particular need or answer a query. In the process they help readers move closer to sales closure and generate revenue. It is no surprise that more than 40% US companies using blogs as one of their marketing measures, given the kind of impact it has on bringing your customers closer to your business. Continue reading
SEO has been the cornerstone that helps entrepreneurs and marketing managers interact with Google in order to make their business discoverable. If done right, SEO finds appeal with both people and Google. However most businesses aren’t able to get it right when catering to two totally separate niches. This is precisely where business blogging comes in.