Why Content Marketing is A Better Alternative to Advertising

Summary – It is not necessary to depend solely on advertising to connect your brand with total strangers and enable sales. Content marketing will drive the same outcomes but only at a fraction of the costs. How? Read on!

Reading Time – 5 mins

Who is it for – Online marketing agencies, digital marketing agencies, content writing agencies, online business owners.

Why get listed in search engine results? An average of 694,000 searches are made on Google each second and it makes sense to index your website so you can generate meaningful leads. And there are two ways you can get listed in search engine results, namely, organic, and paid results. But search engines are designed for the user more than so for the advertiser. So whether your website comes up in the search results or not depends on the landing page, its content, and its relevance to the user.

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Tips To Make Readers Read Your Blog

Summary – Getting the site visitors and total strangers to read your entire blog and then act upon the call to action is one of the biggest challenges for content writing companies. Check out these tips on how to retain reader attention so that they read till the very end.

Reading time – 5 mins

Who is it for – Content writing agencies, Digital marketers, Content marketing agencies, blog developers

Getting target visitors to read your entire blog post is simply challenging in today’s times of short attention span and explosion of content online. While most of them will catch a glimpse and share it with others, just a handful of them will actually read through. Finding dedicated readers for your blog post remains a top challenge for content writing companies.

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How to Outline the Right Content Strategy for IoT Business

Summary – With a well framed content strategy, your IoT company can scale new heights of success. Read to know the key components to content strategy for IoT

Reading time – 5 mins

Who is it for – IoT Business owners, CTOs, Digital marketers with IoT clients

The arrival and penetration of IoT has signaled a huge shift in the technology landscape. The value provided by IoT and its increasing adoption across the globe is making it a prime candidate as a preferred line of business for multiple ventures worldwide. With the increasing number of solutions providers entering the market, the competition is starting to heat up pretty rapidly. As an outcome, the efforts in defining and executing marketing is becoming more targeted and streamlined.

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How to Get Started with Outsourcing your Content Writing

Summary: This blog takes a look at the very next step after you have decided to outsource content writing. It covers internal content strategy and right kind of briefing to make the outsourcing exercise successful

Reading duration: 5 mins

Who is it for: Online Marketers, CEOs, Digital Media Agencies

Today’s digital ecosystem and the reach of internet across the world has led to several specialized services to come up for achieving specific KRAs. Be it social media marketing, SEO, or content writing, these industries exist for a specific need.

Challenges of an in-house content team

If we talk about content writing, many businesses would invest in keeping an in-house team. However the challenges in this operational model are immediately visible.

  • The talent sourcing, hiring, and retention process is a massive HR drain
  • The QA process needs to be built from scratch and many a time it will be on a trial-and-error basis, which can prove to be a costly option for startups and SMEs.
  • The responsibility of workflow efficiency and continuous process improvement too needs the attention of senior leadership
  • What happens when there is an influx of volume bigger than your internal capacity?


Imagine if all these valuable resources’ time and efforts (senior leadership, HR) were suddenly freed up to focus on core business strategies and growth options?

This is the biggest USP of outsourcing your content writing needs.

By outsourcing your content writing needs, you ensure that you continue getting the same high quality work, but at a fraction of the cost

Statistics show that 76% of the companies will increasingly focus on content marketing. This means that there will be renewed focus on content writing. As the focus on content creation intensifies, it will be difficult to keep the increased volume in-house. This calls for getting the right partner in content writing services to align to your performance and quality expectations.

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7 Tips That Help You Write A Compelling Marketing Email

Writing compelling marketing emails is an art that can be learned and practiced over time. You can be sure of keeping your readers hooked when your marketing emails are direct, free of ambiguous phrases, and clear in conveying the message behind your email. Here is our compilation on getting a captivating mailer ready with help of professional level content writing. Continue reading

4 Tips To Master The Art Of Doing Backlinks In Wikipedia

Thanks to its reputation as the largest and most reliable digital encyclopedia in the world, Wikipedia has emerged as a highly effective marketing tool for content marketers. Whether it is for information or SEO, the site continues to serve as one of the best resources for garnering visibility through content marketing and content writing.

However, marketers and content writing companies often face issues while doing backlinks on Wikipedia. Content marketers need to understand that it’s not just enough to add external links to relevant contents. There are quite a few factors worth noting, and one wrong move can lead to severe outcomes.

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