What does a Content Writer Do Anyway?

Let us suppose you are a working professional and you have been asked to describe your job.

  • Are you stuck?
  • Did it just become too claustrophobic?
  • Is a clear idea miles away?

If you are in the content writing space and are searching for an ideal answer but still haven’t found it, then it’s completely okay; you aren’t the only one!

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Planning to make your content viral? Use these tips

If you are a content marketer, making your content go viral will be a core KPI. However, this is easier said than done. Quite unlike other ‘in- your- face’ marketing strategies, content marketing does not target direct sales. It aims at initiating conversations with your target audience and keeping them engrossed, thus taking your sales objectives forward, but in a subtle way.

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Interesting Content Distribution Strategies to Improve Your Blog Traffic

No matter how compelling your content is, if no one sees it, then what’s the point? Content will work for you, only if visitors come to your site. Chances it will work better is when people start recommending your content to others. The challenge here is this – “How does one decide which distribution channels will give you more eyeballs and help get the content shared ahead?”

This is the question we try to answer with this blog. Continue reading

The Eternal Tussle – Content Writing vs. Clients

It’s good to be back after a 3 month snooze. What was happening the background is an array of frantic activity that saw us extending our capabilities both vertically (addition of 5 new client accounts across multiple industry verticals – most of them web development agencies and one of them being a Fortune 500 Company) and horizontally (addition of new offerings – e-books, whitepapers, even brochure design).

A good range of experience, one might say!

Extract value from website content development

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Smart Use of Content Marketing to Boost Sales

In the right hands, content marketing can be a potent tool that really enhances business value and boosts sales. Smart and creative use of content marketing lets you harness the power of well-crafted content in bringing in customers, and enables you to use audiovisual medium in a productive way to communicate with people so as to increase conversions and revenue. There are a number of things content marketing can do for your business, and studying these facets can really help you in your endeavors.

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