Advantages of Creating Quality Website Content

Creating quality website content has become the need of the hour.

In the 21st century, small businesses and start-ups have easy access to create a business website with a variety of tools and products. But what’s the point if it doesn’t attract potential customers, boost engagement, or encourage conversions?

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Dos and Don’ts to Write a Killer “About Us” Page and Drive Conversions

The window to snatch a visitor’s attention on your website content is small. If they don’t find any reason to stay within the first few seconds then chances are there you could lose them. Your About us page website content and designing is the chance to attract them and make them stay on your site. So the company’s introductory page should be sticky enough that website visitors won’t leave after reading a compelling piece of copywriting.

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Reasons Why Fresh Content is Essential for Your Website

Websites are no longer virtual programs that one can merely surf on the internet. In the current technological epoch, they have grown to be far more than just that. Every post you put there reaches out to your audiences and has a certain amount of impact. You have the control on how to direct the impact. The moment you create website content and post it out, you make it available to search engines to access it if they find it to be relevant.
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7 interesting IT buzzwords for website content writing

7 Buzzwords from the IT sector 2018

7 Buzzwords from the IT sector 2018

“Change is the only constant” is an adage as old as time. The sooner we get to terms with it, the better adapted we are to go about in a world that’s so fast-paced. Learning necessary buzzwords always comes by handy, especially when you are involved in website content writing for IT companies. It lets you slide into conversations and discussions with finesse. Out here, we are going to stud you with a bunch of buzzwords that are making all the waves in the IT and Technology arena. Stay abreast. Stay resourceful.

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What is the difference between blog content and web content?

Many content writers face a stiff challenge when it comes to writing web content. A good content writer will know that there are various differences that set apart a blog from a website content. In fact, many customers too do not know the difference and end up requesting a blog when they actually wanted sales promotional website content.

If you too are facing this dilemma, then you are the right place. Today, we will have a look at the various subtle nuances that define blog content and how it is different from website content writing.

Differences between blog content writing and web content writing

1 – Intent                  

Blog – In blog content writing, the intent is to provide useful information around a central theme and then carefully introduce the reader to your service offerings at the end

Website content – Whereas the intent of web content writing is to make a sales pitch to readers about why they should go with your brand and not choose your competition over you.

2 – ‘About me’ attitude

Blog – The blog content writer will not mention ‘we’, ‘our’, ‘us’ etc., in the blog as it is not directly pitching your brand. Maybe, at the end, as a part of the call to action, you can use these words contained in a paragraph but not more than that

Website content – Here the introduction itself will use the word ‘we’, ‘our’, ‘us’ etc., as you are introducing your brand/ service/ product to the readers

blog content writing and website content writing strategy

3 – Coverage

Blog content – The Blog content will cover a particular topic around an issue or concern to help readers and gain loyal readership

Website content – In web content writing, there will be a proper explanation of each service/product (or that particular service/product page). This covers features and benefits of that service/product.

Use cases

Take the case of a digital marketing company for instance.

Their web content will have information on different services like SEO, SMM, Search Marketing, and SMO. Each piece of content will be devoted to explaining what is offered under a specific service and why customers should award business to the digital marketing company and not to their competitors.

Now, if the same digital marketing company wants to push fresh and helpful content and target SEO keywords then they would publish blog content on their blog page. It will not cover the actual service but topics around the service. For instance – “Top SEO trends of 2019” (yup, we like to be way ahead of our time!) or “Why PPC is beneficial for a small business?”

blog and website content writing strategy

Content Strategy for blog content writing and website content writing

What’s common in blog content and web content?

Besides these differences, there are certain common themes that define how content is developed in both approaches –

1 – Language should cater to the persona of your target market

2 – SEO friendly content that ranks strives to rank well on pre-defined list of keywords

3 – There is one central idea being discussed in the content

4 – Content follows a logical structure i.e. introduce with a challenge or pain point and end with a conclusion that gives readers a hint of what to do next after reading the content (click on ‘buy now’,  ‘subscribe now’, or be directed appropriately from a landing page’ etc.)

The perils of blatantly promotional blog

Do note that today many businesses try to weave in heavy promotional undertones when developing blog content. While it may work to a certain extent, it will start to backfire if used blatantly. The readers looking for a blog are actually going as per the principles of inbound marketing – i.e. readers coming to the blog rather than you pitching your offerings to them. They need to be convinced of your credibility and industry authority before they make their mind to make a purchase from your business.

Hence, it will be wise not to overlap the basic intention behind developing the two distinct types of content – i.e. blogs for informative content and web content for sales persuasive content.

4 Proofreading Hacks for Data Analytics Web Content

Data management and data analytics companies face tremendous competition due to the crowded online space. Because of this, they demand impeccable content as a part of their inbound marketing strategies. A well-articulated website content not only has the power to keep reader hooked, but also enables conversions for the data analytics company with meaningful and helpful content. By stating the benefits accurately for end readers, your client can jump start on engaging with total strangers online and convert them to fruitful business opportunities.

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