The only reason why the modern saying, “content is king” has managed to linger on this far and seem relevant currently is because it is true. Content marketing is what fuels companies with ample revenue generation and that too with the least amount of efforts.
In ways more than one, content is a versatile marketing strategy that can help any and every industry without costing much. It is easy to create, it is dependable and holds the potential for long-term results. Content renders value to a website by giving users a reason to visit the site and remain hooked on the site. And those in the digital business would know the importance qualified website traffic holds when it comes to having those profit graphs pointing upwards.
Why is content writing important?
There are seven reasons why content writing is so important in the current era that we live in.
Content ropes in and notifies your audiences
First of all, you need to establish a connect with your audiences to inform about the latest offers or schemes your company comes out with. It helps to establish why your audiences benefit by being associated with you.
Content bridges the gap between you and your customer. It creates trust factor and assurance that they are at the right place.
Content helps your website rank
For those of you who are familiar with SEO would know the importance of SERP rankings. Google – the company that changed the way we find information – has an algorithm in place that shows you instant search results based on the words you as a consumer would type in the search bar.
By properly optimising your content, you can make your website show up first. As we know, our basic impulse as a websurfer is to go for the links that pop up first, a good SERP ranking definitely spells good website traffic. More and more people come to know about your existence with SEO content writing, which means better business.
Content earns links from other websites
Links are important when it comes to SEO ranking and content helps you bring more people to your website. The more your website is mentioned by other websites, Google eyes this as a vote of confidence.
The more such votes of confidence you manage to have, the better is your SERP ranking. Longer keywords used in content writing mean lesser competition so depending on the services your company provides, you have to target those keywords and ranking for those keywords would then be cakewalk.
Having social media accounts is imperative in today’s day and age. Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat. All these social network platforms make sharing of information all that easier. Facebook allows you to post videos and images. Twitter allows you to provide bite-sized content – which users love, by the way.
LinkedIn allows you to post entire blog posts and Pinterest, Instagram and Snapchat are image based platforms that allow you to share images in a manner that users are interested to check out.
Content is the foundation of every digital marketing strategy
As you may have noticed that keywords are the basis of the algorithm that runs your Search Engines, content thus is the very backbone of every digital marketing strategy.
Content writing includes blog posts and online forums etc. No matter what you want to put out there, without good content, it is futile.
Content is the engine that drives all of what is around us these days. For a progressive industry, content is pivotal. Hence, coming back to the adage, “content is king” doesn’t seem much of an exaggeration now, does it? If so, then make sure to hire a competent content agency to get the much needed competitive edge online.