Every company has to understand that a digital content consumer has a small attention span. If the ad is boring, he has the option of closing the window of the browser. So, they should find a way to advertise for their product that captivates the users and converts them into customers. There is an easy way to make this possible; interactive content.
What is interactive content exactly?
Interactive content requires the participants’ active engagement more than simply reading or watching. In return for that engagement, participants receive real-time, ultra-relevant results they care about. It is a sure shot way to engage users in the advertisement. The user may or may not convert into a customer immediately but with the help of interactive content, his interest in a particular field sparks up substantially.
Today, let’s looks at five interesting ways to use interactive content in your digital marketing campaign that will increase the user to customer conversion rate:
Interactive content helps to increase or create awareness around your products and the company too. This way you are embedding it into the user’s memory. Interactive content also helps your company stand out versus your competitors. The key to arise awareness is making the user believe that they have a problem and the solution should be your product. You can also try implementing infographics and quizzes to show a user how they fared as compared to other users.
Use your content to educate the users
Providing informative content to the users is one of the best uses of interactive marketing which comes of use when a user considers buying the product. Providing fun facts and benefits of the product will pique the buyers’ interest in the product and may help in convincing him to buy it.
Read more on how interactive content is a superb way for boosting user engagement
Find the best fit for your product
It is an important step before releasing a marketing campaign to set your goals according to the project. Your team will have to decide on which type of interactive content suits your product the best. Now you won’t find the right method instantly. This process will take time and mistakes will be made but it’s all a learning process. Some types of interactive content involve quizzes, calculators (mostly used for finance related products), games and contest, to name a few.
Combine it with other types of marketing
Interactive content can be teamed up with other forms of online marketing such as events or blogs. You can even try combining it with social media marketing as it is one of the most engaging way of advertisement.
Strengthen bond with existing customers
Saving the best for the last, this is one of the most crucial ways of gaining more customers. Maintain your relationship with existing buyers and satisfied customers so that they post good reviews about your company or maybe you can convince them to spare time and write customer testimonials or maybe even user polls where they vote in favor of a certain product.
Interactive content is the new face of digital marketing. It is a sure shot way of keeping users engaged and keeping your advertisement short and to the point. With a good content agency by your side you can be sure of soaring engagement levels with interactive content