Bullet points are usable weapons, which are must-haves in the arsenal of every content writer. It not only gives a logical order to thoughts but also work to create physical content easy on the eyes and much less scary for readers.
Bullet points provide fragmentation to the text by highlighting particular aspects of copy. The reader slows down to read, going from one bullet point to other and so on. These bullet points make an article very easy to read. People love to read bullet points than a paragraph.
Experts believe that the trademark of a great bullet point is briefness along with a promise. Briefness means short bullets that can be read at a momentary look and keeps the reader moving throughout an article. The promise is the hook one is making to his/her reader that can profit them.
What does an effective bullet point do?
- Mini – Headlines
Bulleted content should be introduced with short and appealing phrasing that draws attention to the reader rapidly. They not only communicate the person who reads the text what each section is about but also make it easy for them to scan the complete piece and revisit later for additional information like bookmarks.
- Use Evenness
Be consistent. Don’t make one bullet point three sentences in length and then others 6 or 8 sentences long. Keeping the look same across each section will visually improve the blog, article, or web page content while making it more engaging to the reader.
- Avoid Bullet Clutter
Bullets are intended for clearness, not confusion. Using too many bulleted lists within one article or using sub-bullets will make content look puzzling, which will only turn off a reader.
- Keep The Flow
One should use a parallel constitution when creating bullet points. It means a content writer should stay consistent grammatically with the wording he/she uses to introduce a bulleted list. Keeping it consistent will help enhance writing style and readability
- Slip in Keywords
Remember that bullets are not sentences. If a content writer wants to write complete sentences then he/she should stick with a paragraph or a numbered list. Search engines have a tendency to offer bulleted lists a little more weight. If a person throws some targeted keywords in content, it will improve visibility.
Ways to Write Bullet Points
- External Fascinations
These types of fascinating bullet points are typically found in sales copy. They generate curiosity and work like headlines to quick purchase or other action.
- Internal Fascinations
Internal fascinations are attractive much similar to external, apart from they’re designed to influence people to keep on reading the post they’re already reading.
- Bullet Chunking
Removing bullets out of complex sentences helps to bookmark and increase the usability of content.
- Authority Bullets
Authority bullets are used to perform the data and proof that support an argument. With these bullets, content writer can transform dry realistic information into attention-grabbing reading.
- Cliffhanger Bullets:
Cliffhanger bullets indicate what’s coming up next or in the near future. One can make use of cliffhanger bullets to set the foundation for an imminent promotion, launch, or out of the ordinary content event.
Bullet points are possibly the handiest tool in a writer’s arsenal. They fragment writing by making it easier to digest. They can be helpful in drawing more attention to ideas which will ultimately inspire action.
Whether a content writer is writing landing page copy whose intention is to convert visitors into customers or a work report that aims to influence team lead to follow planned content strategy, formulating convincing bullet points is essential for making ideas easier to understand and encouraging preferred action.