If you are in a trade show or a networking event, what is it that will help them recollect your brand value proposition? While digital content may or may not be remembered a stunning visual aid like a brochure can assist in favorable brand recall value long after the event is over. Businesses use catchy copy and phenomenal graphics to create maximum impact within the limited real estate of a tri-fold or a bi-fold brochure.
Summary – A brochure is an important marketing asset with its powerful persuasive potential. Here’s why a brochure should be a key weapon in your marketing arsenal.
Reading Time – 5-6 mins
Who is it for – Branding agencies, Digital marketing agencies, print marketing companies, business owners looking for new leads.
There’s a reason why salespersons hand out brochures that often comes in trifold or booklets. Among the many purposes it serves, the primary reason is that this little piece of paper is the face and salesperson of your business. A brochure with a subtle sales persuasive content is a good bet to enable conversions among total strangers. A brochure opens up a communication channel between prospects and your brand.