The only reason why the modern saying, “content is king” has managed to linger on this far and seem relevant currently is because it is true. Content marketing is what fuels companies with ample revenue generation and that too with the least amount of efforts.
The content marketing process comprises of content creation as well as content distribution. If you are focused on the content creation process (brainstorming on topics to pick, doing research, assessing which keywords are to be added), it is likely that you will lose focus on the second phase – i.e. smart distribution of content.
One of the most intriguing dilemmas every content writer faces is what to write? The simple answer to this is, write what your reader demands. Content marketing is tremendously effective when you know what your audience wants. By relating to their questions and answering them through informative blogs, they develop an affinity towards you and a certain loyalty towards your content.
While B2B and B2C are completely different things, many people confuse one for another. A B2B content is aimed towards industries and companies while writing for B2C is aimed to stir consumers’ interest. In content marketing it is important to know the difference between the two so that the right audience is exposed to the right type of content.
Shrinking morals and low ethics are the byproducts of the modern day world. The same unethical behavior has been shifting to the online world for quite some time. Plagiarism is a word most people would not have been aware of ten years back. But in recent times it is seen that even children know the meaning of plagiarism.That’s the monstrous proportions this problem has reached and can’t be ignored further.
Summary – If you are a brand owner you would be contemplating which medium you need to take for online promotion of your brand. Explore why content marketing is emerging above advertising as a revenue driver
Reading time – 4 mins
Who is it for – Brand owners looking to do online promotion, digital marketing agencies
The world of marketing, branding and advertising has evolved significantly in the recent years. With the rapid proliferation of digital and mobile, marketing has undergone a metamorphosis. Traditional modes aren’t prevalent anymore, and every business organization is warming up to the concept of content marketing.