Summary – If you are a brand owner you would be contemplating which medium you need to take for online promotion of your brand. Explore why content marketing is emerging above advertising as a revenue driver
Reading time – 4 mins
Who is it for – Brand owners looking to do online promotion, digital marketing agencies
The world of marketing, branding and advertising has evolved significantly in the recent years. With the rapid proliferation of digital and mobile, marketing has undergone a metamorphosis. Traditional modes aren’t prevalent anymore, and every business organization is warming up to the concept of content marketing.