Summary – It is not necessary to depend solely on advertising to connect your brand with total strangers and enable sales. Content marketing will drive the same outcomes but only at a fraction of the costs. How? Read on!
Reading Time – 5 mins
Who is it for – Online marketing agencies, digital marketing agencies, content writing agencies, online business owners.
Why get listed in search engine results? An average of 694,000 searches are made on Google each second and it makes sense to index your website so you can generate meaningful leads. And there are two ways you can get listed in search engine results, namely, organic, and paid results. But search engines are designed for the user more than so for the advertiser. So whether your website comes up in the search results or not depends on the landing page, its content, and its relevance to the user.