Writing compelling marketing emails is an art that can be learned and practiced over time. You can be sure of keeping your readers hooked when your marketing emails are direct, free of ambiguous phrases, and clear in conveying the message behind your email. Here is our compilation on getting a captivating mailer ready with help of professional level content writing. Continue reading
Let us suppose you are a working professional and you have been asked to describe your job.
- Are you stuck?
- Did it just become too claustrophobic?
- Is a clear idea miles away?
If you are in the content writing space and are searching for an ideal answer but still haven’t found it, then it’s completely okay; you aren’t the only one!
When you are starting out with your own content writing venture, it can be exciting at the start. You will find a lot of ‘hand holding’ resources on the Internet to guide you in your venture.
A few months down the line, however, the work might become a barrier to your content development enthusiasm. These may include questions like –
- What to write?
- Will the content be engaging?
- Will I be able to add a commercial value to my clients?
…and so on…
It is not at all surprising to note that these doubts play on every newbie writer or content writing service provider. Unfortunately there are no ‘how-to’, ‘tips’, or ‘guidelines’ for this stage where you are at the most vulnerable point in your entrepreneurship career.
Over the years, you might have built a very good content repository on your blog and marketing presentations that either lies on the hard drive or a cloud storage platform. Every month, we spend time with the content generators to create the content that is useful as well as to stay in sync with the current timeline. But after a few months, the content usually dies a slow death.
Polishing the old content and wrapping it in a shining gift paper does help in garnering fresh set of eyeballs. You can even resize and restructure the existing content to make it look very attractive, purposeful and relevant to current times.
Content writing is a proven online marketing tactic, so that engagement with readers remains high and positive. In this age of online awareness and short attention span, engrossing content is what aids your inbound marketing strategy to transcend beyond run-of-the-mill, to brilliant. However this is not easy and needs the expertise of a professional content writing agency.
While it seems somewhat challenging to create content that goes beyond ‘yawn’, the below 3 tips are sure to add the brilliance back to your content. Read on!
Know your readers –
The way we talk to engage, varies with different types of audience. When dealing with B2C segment or the 18 to 24 years audience, your content is distinctly casual. When your target audience are senior level leadership executives, or B2B segment, your content is to the point and fairly formal.
It is worth noting that knowing your audience is key to adding the brilliance back to your content. It becomes easier to choose the right words, know the vibe of the audience, know about their challenges and give helpful answers.
Our tip – Use the words ‘you’, ‘your’ to increase the ‘personal’ aspect of your content. When developing the content, it is not necessary that the first thing that comes to mind is usually the correct one (much like the spoken word). The correct words are those that resonate with the target audience.
Make it conversational –
No longer will the reader tolerate long winding content full of jargons and technical terms. In this age where the customer is at the center of everything in the enterprise world, it is important to write from their perspective.
Remember that you aren’t blatantly selling your services, but rather engaging in a meaningful conversation. Customers don’t need to know what you are selling. They need to know how you can address their problems or challenges.
Our tip – When your readers can actually visualize you sitting across them and having a conversation over a cup of coffee, that’s the Aha! Moment. That’s when you can say that your content is truly conversational.
Make it riveting –
Many words that act as fillers do nothing to uplift your content. Use words that convey experience and texture to enhance their visual or emotional senses. Words like ‘helpful, ‘handy’ make the content sound more empathic, non-negative and personal. So ‘fine hair’ will gel better with male audience than ‘thinning hair’.
Our tip – Use this point to amazing effect on your title or headlines. Sample this –
“3 ways to reduce your debt” (hmm… ok… dreary), as compared to
“3 blazingly fast ways to reduce your debt” (‘fast’? Interesting. Let’s read more)
The words “blazingly fast” add multiple meanings to the headline – Debt is reduced faster with financial arrangements, the approval process is fast, readers will get out of debt quickly. This induces more views automatically.
Like any business, a content writing agency too has to keep tabs on its business margins and try and keep costs low. It needs to do so without compromising the quality of content developed for its clients. Many content writing agencies are enlisting the professional expertise of freelance content writers to accomplish this target.
Having been on both sides (as a client as well as a vendor), we have come up with a few business tips that will help freelance content writing service providers to get full bang for their buck. These tips provide a huge impetus in scenarios where agencies engage on a sub-vendorship model, as well as to freelance writers who are just starting out.