A book is known by its cover. In the same way, a good piece of content, if it is supported by a sound catchy headline, adds to its existing value. The headline not only summarizes the content, but it also helps in boosting the readership of the page. Hence, headlines add the much-needed edge and value to any good write up. Here are some simple steps to keep in mind while creating an effective headline for any blog or content.
A content becomes more appealing with images and adds more value to it. Even though the content needs to be informative, adding images to it will make the readers effectively understand details.
Now the question is where to find images? It is not possible to use pictures with copyright,and it is considered illegal to use photos from other’s websites as well. Nevertheless, you need pictures, but you have little idea about where to find free images.
Summary – You observe that there is significant traffic to your website/blog. But does your website contain intriguing content that simply fascinates the reader and pique their interest, prompting them to come back again for more? If no, then this blog is just for you.
Reading time – 6-7 mins
Who is it for – Internet marketing agencies, content writing agencies, Digital marketing companies
Creating content is easy. But tailoring the content to be uunique fresh, insightful, and attractive at the same time? Now that’s real talent. But what does it really entail to create content that increases your readership?
Summary – With a well framed content strategy, your IoT company can scale new heights of success. Read to know the key components to content strategy for IoT
Reading time – 5 mins
Who is it for – IoT Business owners, CTOs, Digital marketers with IoT clients
The arrival and penetration of IoT has signaled a huge shift in the technology landscape. The value provided by IoT and its increasing adoption across the globe is making it a prime candidate as a preferred line of business for multiple ventures worldwide. With the increasing number of solutions providers entering the market, the competition is starting to heat up pretty rapidly. As an outcome, the efforts in defining and executing marketing is becoming more targeted and streamlined.
Content writing is a proven online marketing tactic, so that engagement with readers remains high and positive. In this age of online awareness and short attention span, engrossing content is what aids your inbound marketing strategy to transcend beyond run-of-the-mill, to brilliant. However this is not easy and needs the expertise of a professional content writing agency.
While it seems somewhat challenging to create content that goes beyond ‘yawn’, the below 3 tips are sure to add the brilliance back to your content. Read on!
Know your readers –
The way we talk to engage, varies with different types of audience. When dealing with B2C segment or the 18 to 24 years audience, your content is distinctly casual. When your target audience are senior level leadership executives, or B2B segment, your content is to the point and fairly formal.
It is worth noting that knowing your audience is key to adding the brilliance back to your content. It becomes easier to choose the right words, know the vibe of the audience, know about their challenges and give helpful answers.
Our tip – Use the words ‘you’, ‘your’ to increase the ‘personal’ aspect of your content. When developing the content, it is not necessary that the first thing that comes to mind is usually the correct one (much like the spoken word). The correct words are those that resonate with the target audience.
Make it conversational –
No longer will the reader tolerate long winding content full of jargons and technical terms. In this age where the customer is at the center of everything in the enterprise world, it is important to write from their perspective.
Remember that you aren’t blatantly selling your services, but rather engaging in a meaningful conversation. Customers don’t need to know what you are selling. They need to know how you can address their problems or challenges.
Our tip – When your readers can actually visualize you sitting across them and having a conversation over a cup of coffee, that’s the Aha! Moment. That’s when you can say that your content is truly conversational.
Make it riveting –
Many words that act as fillers do nothing to uplift your content. Use words that convey experience and texture to enhance their visual or emotional senses. Words like ‘helpful, ‘handy’ make the content sound more empathic, non-negative and personal. So ‘fine hair’ will gel better with male audience than ‘thinning hair’.
Our tip – Use this point to amazing effect on your title or headlines. Sample this –
“3 ways to reduce your debt” (hmm… ok… dreary), as compared to
“3 blazingly fast ways to reduce your debt” (‘fast’? Interesting. Let’s read more)
The words “blazingly fast” add multiple meanings to the headline – Debt is reduced faster with financial arrangements, the approval process is fast, readers will get out of debt quickly. This induces more views automatically.
Blog content is the key marketing weapon in helping an online business stand apart in an overcrowded competitive landscape. While many business owners and their marketing team work hard to create engaging content, they are often intrigued by the query – How to get readers for your content?