Top 5 Reasons Why Content Writing Is Vital For SEO

When digital marketing is concerned, the phrase “content is king” is extremely pertinent. Some people believe that content marketing is just a piece of cake. You need to write some blog posts and articles and add them to your website. And you are done! , Right? But it’s not true. In actuality, the fact is, content writing is much broader than it really looks like. It involves many factors. You have to keep in mind all those factors such as appropriate keyword, target audience, an inventive and creative approach, and your ability to write.

Continue reading

What is a Press Release?

 

What is a Press Release

Digital Marketing today employs multiple channels like blogs and press releases to inform, educate, and present newsworthy highlights. The objective around the channels is singular – to enhance the visibility of a brand in front of its target audience. A Press Release is one such channel that is used by organizations across the globe.

Continue reading

5 Lesser Known Benefits of a Brochure You Need to Know

If you are in a trade show or a networking event, what is it that will help them recollect your brand value proposition? While digital content may or may not be remembered a stunning visual aid like a brochure can assist in favorable brand recall value long after the event is over. Businesses use catchy copy and phenomenal graphics to create maximum impact within the limited real estate of a tri-fold or a bi-fold brochure.

Continue reading

Why Telling Stories through Copywriting Is a Smart Marketing Strategy

Miami based Jason Peugh always wanted a reliable way of connecting with his digital audience. He has been trying multiple styles in copywriting, but couldn’t successfully establish a meaningful connection with this online audiences. Then he started adding stories of real life instances and connected it with the point he was making in his blogs and articles. He saw an immediate impact in impression and shares for his blog.

The above story highlights the importance of storytelling in copywriting

Continue reading

7 interesting IT buzzwords for website content writing

7 Buzzwords from the IT sector 2018

7 Buzzwords from the IT sector 2018

“Change is the only constant” is an adage as old as time. The sooner we get to terms with it, the better adapted we are to go about in a world that’s so fast-paced. Learning necessary buzzwords always comes by handy, especially when you are involved in website content writing for IT companies. It lets you slide into conversations and discussions with finesse. Out here, we are going to stud you with a bunch of buzzwords that are making all the waves in the IT and Technology arena. Stay abreast. Stay resourceful.

Continue reading

4 Amazon Product Description Writing Areas to Focus On

Today, Amazon retails 562 million products – easily making it one of the biggest e-commerce sites in the world. As a seller there is a lot of value in getting good product descriptions written so that your product ranks high on relevant search terms. You need to focus on the 4 key areas of the product description content writing

Continue reading