Miami based Sally was excited about a new e-commerce business she was starting. She turned to the Internet to get information on how to get started with it. Imagine her plight when she had to refer to almost 20-25 different blogs and resources for this. She was starting an e-commerce business and planning to invest her life’s savings in it. She wanted to do a thorough and meticulous research. Sadly she saw multiple blogs discussing multiple stuff. As a result, she was soon overwhelmed. She was thinking ‘How good it will be if all the help that I need is present in one long form content itself’
Summary – See why long-form content is a good strategy to drive conversations and engagement with customers. These benefits will prompt you to incorporate long-form content in your marketing plan.
Reading time – 5-6 mins
Who is it for – content marketing agencies, content writing agencies, online business owners
Long-form content is often perceived as a tiring task upon the reader and widely misunderstood for ‘lengthy content’. But the truth is far from it. There is a subtle yet colossal difference between the two. While lengthy content doesn’t serve any purpose to the reader, long form content contains a rich source of in-depth information meant to help readers with their specific problems.
Whether it’s a story, a press bit or even a customer review, long-form relevant content is proven to be more palatable and profitable for content marketers. Here are few benefits to show why long-form content weighs more than short formats.