How to Get Started with Outsourcing your Content Writing

Summary: This blog takes a look at the very next step after you have decided to outsource content writing. It covers internal content strategy and right kind of briefing to make the outsourcing exercise successful

Reading duration: 5 mins

Who is it for: Online Marketers, CEOs, Digital Media Agencies


Today’s digital ecosystem and the reach of internet across the world has led to several specialized services to come up for achieving specific KRAs. Be it social media marketing, SEO, or content writing, these industries exist for a specific need.

Challenges of an in-house content team

If we talk about content writing, many businesses would invest in keeping an in-house team. However the challenges in this operational model are immediately visible.

  • The talent sourcing, hiring, and retention process is a massive HR drain
  • The QA process needs to be built from scratch and many a time it will be on a trial-and-error basis, which can prove to be a costly option for startups and SMEs.
  • The responsibility of workflow efficiency and continuous process improvement too needs the attention of senior leadership
  • What happens when there is an influx of volume bigger than your internal capacity?

 

Imagine if all these valuable resources’ time and efforts (senior leadership, HR) were suddenly freed up to focus on core business strategies and growth options?

This is the biggest USP of outsourcing your content writing needs.

By outsourcing your content writing needs, you ensure that you continue getting the same high quality work, but at a fraction of the cost

Statistics show that 76% of the companies will increasingly focus on content marketing. This means that there will be renewed focus on content writing. As the focus on content creation intensifies, it will be difficult to keep the increased volume in-house. This calls for getting the right partner in content writing services to align to your performance and quality expectations.

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