Summary – Getting the site visitors and total strangers to read your entire blog and then act upon the call to action is one of the biggest challenges for content writing companies. Check out these tips on how to retain reader attention so that they read till the very end.
Reading time – 5 mins
Who is it for – Content writing agencies, Digital marketers, Content marketing agencies, blog developers
Getting target visitors to read your entire blog post is simply challenging in today’s times of short attention span and explosion of content online. While most of them will catch a glimpse and share it with others, just a handful of them will actually read through. Finding dedicated readers for your blog post remains a top challenge for content writing companies.
The digital world has innumerable articles floating around in search of the right readers. However, very few of them get the kind of visibility they need for enabling conversions and engaging visitors till the end of the sales funnel. Stats are quite disheartening in this context, but we need to know them. When it comes to reading articles, nearly all readers breeze through 50% of the content they read.
Sharing isn’t reading
Your blog post might be getting shared across the digital world. However, that simply doesn’t say anything about how often it is getting read. Why do readers skip reading? Here are some reasons:
- Lack of focus
- They just don’t have the time
- Content skimming
In spite of these reasons, some of your target visitors will have the patience to breeze through the entire article. As engaged readers, they will go through entire content, analyze it, and identify the highlights. This is the ideal scenario that content writing companies will aim for, but find it challenging to achieve. And the first step to address this challenge is to create captivating and fresh content.
How to keep readers engaged?
Your blogs and web content can still find decent visibility from the intended audience if you know the art of creating them well. Check out these points in content writing that delivers successful visibility outcomes:
- Consistent and appealing
Does your blog offer anything of value to its audience?
Answer this question and pique up the interest of your readers to a great extent.
While writing blogs and articles make sure, you choose appealing, relevant, and meaningful topics. Your content should hit the right spot and find a place in your readers’ mind. That won’t be possible unless you deal with specific and crucial topics. Check out Hubspot’s guide to write an engaging blog post.
- Style and approach
Other than the linguistic and technical aspects, creativity also plays a significant role. The presentation, appearance, and format of your blog content have a remarkable role in captivating readers. Make it a point to choose innovative content writing styles and formats, thus reaching out to potential readers. You have the following options in this regard:
- Long and detailed content
- Image-rich articles
- Tactical and informative
Forbes has a nifty piece on the key types of blogs.
- Communicating the IDEA
Most of the readers forget what they read. Even if they remember, it is not more than 10% of the entire article. You need to get across the right idea within the shortest time span. The following strategies will take you ahead:
- Strong headlines
- Summary of the article
- Highlights and main points
- Numbered and bulleted lists
- Emphasizing on the highlights
- Reinforcing main points while concluding
- Call to action
Once readers have read through the blog, they should be clear about what to do. Either they contact you for more details or subscribe to your content asset. Remember the purpose of call to action in the inbound marketing plan – they open up a new channel of engaging with total strangers and help convert them to sales.
It is becoming increasingly difficult to capture the attention of your reader with rapidly growing volume and variety of content in the digital ecosystem. These tips will come in handy to make some of your target readers, if not all, go through your entire article and act upon the call-to-action.