You may have heard a lot about SEO. But how well do you know off-page SEO?
There are two types of SEO, on-page Search Engine Optimization and off-page Search Engine Optimization. Both are important to increase the ranking of your websites.
An on-page SEO deals with increasing the ranking by what you can do on your websites. Off-page SEO what you can do on other people’s websites to increase your search ranking.
On-page and off-page SEO both are essential. It ensures that when someone searches for a business like yours, your site comes up top of SERPs.
Characteristics of off-page SEO
Off-page SEO is something you don’t do on your website but it is about linking your content on other websites, which in return generates traffic to your site. This helps in increasing the ranking of the site in search.
Off-page SEO is all about what other people think about your websites when they search on Google. The more valuable content you link to other sites, the search engine will conclude that the content you have will deliver value for users.
The difference between on-page SEO and off-page SEO
On-page SEO consists of page titles and headings. Images are added to it. Meta descriptions are added and HTML is tagged which summarizes the page’s content.
In off-page SEO, internal linking is done so that a person can navigate from one page to another page on the same website.
In both cases, there is a common principle – The SEO content is regularly updated and it is of high quality.
Here are four factors to keep in mind when your work on off-page SEO
The key factor that boosts off-page SEO is high-quality backlinks that support your site. The more backlinks you have the better. But remember what matters is not quantity but quality.
Backlinks from sites that have higher domain ratings will boost your search rankings.
There are different ways to get backlinks to your website.
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Social media
Social media may not be the direct link to increase the ranking. However, it is an indirect way and helps to boost your search.
It all depends on how good and valuable your content is. If your content is great, there are chances that it will be shared numerous times which in return will give more backlinks to that particular content.
Social media helps in gaining a lot of free exposure as far as your content is worth reading and sharing. The more shares, likes and comments the content gets chances of the search ranking increasing are high.
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Guest blogging increases off-page SEO
Guest blogging is by far the most effective way to build backlinks. It has been used for a very long time and is still used today as the results are the best.
The blog quality should be excellent to keep it simple and give it a personal touch. Keep in mind the industry you are catering to your blog to. Write about the topics that the blog is looking for and add some links that you have published on your site. Let the editor know how your blog can be beneficial for their readers.
[Read more – How to craft an outstanding guest post]
The idea is to keep publishing your guest post from one highly ranked blog to another thereby giving you more backlinks.
The motto behind off-page SEO is to get maximum backlinks from high ranked sites that lead to your site. This all leads to site domain authority. This predicts the ranking score of a site based on search result pages. The score is from one to a hundred, the closer you are to one hundred the more authoritative is your site.
Ensure your blog has quality. Don’t just write anything in your blog to get links. Take enough time to write your guest blog and create a fantastic piece you will see that the backlinks will automatically follow.
Here are top 7 guest post sites worth considering
1 – Outbrain
2 – About
3 – CoSchedule
4 – OnCrawl
5 – ShoutMeLoud
6 – MarketingProfs
It is important to target sites where your potential audience is likely to be. For instance, any topics about love, life, or travel will not feature on Neil Patel (they deal in digital marketing exclusively)
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Influencer marketing for off-page SEO
Influencers are people who have a large and loyal group of the audience following them. They have a huge impact on their audience; they follow whatever the influencer says.
So imagine that using a marketing influencer will help you reach a larger audience. The influencer will pitch about your brand and making an opportunity for people to try out your brand.
It’s very simple just like your sister or someone you trust asking you to try a new brand. You are likely to try the new brand rather than seeking advice from Google.
Influencer marketing involves three steps
1. Finding the right influencer
2. Reaching out to them
3. Negotiate with them to talk about your content
There are two types of influencers paid and non-paid. The non-paid influencers are given products and in return, they speak about your product and content.
Paid influencers come into an agreement, where the business and influencer have mutual benefits.
Recent research states that influencers have the capacity to generate ROI 11 times more than traditional advertising on banner ads. This is beneficial for off-page SEO and increases the ranking in search.
To get backlinks from these influencers what you can do is to mention them in your blog. You will notice that they loved to be recognized and possibilities are they will link to your blog.
What you can do is work with them and make a video or content. Both of you can post the content on different social media sites and cater to a larger group of audience, this will help to get more backlinks which will result is search ranking.
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High-quality content for off-page SEO
None of the above strategies will matter or have any value if the content you create is not of high quality or shareable. Good quality content should be made on a regular basis.
This is the core factor to increase the ranking of your website. If your content is great, chances are that it will be easy for you to guest post on high ranked websites and blogs. Your content will get shared on social media and influencers will speak about your work and they will want to collaborate with you.
How to create high-quality content?
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Long-form content matters
Write a long article or blog of two thousand words. The reason being they get ranked better on the Search Engine Result Page.
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Use of images
When making content use images, as content containing images get shared on Facebook 2.3 times more.
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Give answers to questions
While creating content try to answer difficult questions and be bold. Have proper data to back up your arguments.
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Understand buyer persona
Know who your readers are, make a blog keeping them in mind and knowing what they are interested in. This helps in establishing a connection between you and your readers.
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Keep it simple
Keep the language simple so that it is easy for the readers to understand the content. Read the comments in your blogs and similar blogs. Figure out what words are being used. Use the words in your content. This will optimize your content and match the queries that are typed in the search engine.
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Be helpful, not pushy
The objective behind the content is to build trust and not sell your product. Once your audience has gained trust over you, they will automatically search your product on Google Search.
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Their search queries = your keywords
Funnel down the questions asked by your customers and create a content keeping those keywords in mind. They are likely to use the same words in the search engine to find your product.
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Be regular
Create content on a regular basis as the more content you create the more search queries you get which in return increases your ranking.
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Be creative
Think outside the box and get creative this will help in producing higher quality content. This will help in your content getting noticed than other content.
Try to include these points when you make your content. You will find it easier to get backlinks that support your content irrespective of any kind of off-page SEO strategy you use
The bottom line is
Working on your site will help with search ranking. However, in addition to this, it is vital to see how well you can link your content on other sites. If you get a lot of backlinks then it adds to your site’s credibility and you are rewarded with higher SERP rankings.
The most important thing is how well your content is able to answer your users’ questions. Figure out what are the most frequently asked question by your users, these questions can be found on other social networking sites.
Once you have done this, create a good quality content that can be linked to another website, this will boost your search ranking
Search Engine Optimization needs a lot of hard work, it may not pay off instantly, but the effort you put today will reap in the future boosting your search engine ranking and putting you on top. You need to have patience when you work on off-page SEO and SEO content writing.
